Promotional Products Work
Jun 26, 2017
Are you ready to make an impression?
Branded promotional products are everywhere; usually no more than ten feet at any given time. Promotional products remain a high-impact, cost-effective way to promote a product, a service, a cause or a company.
Study results show promo products are consistently popular and persistent, with most people owning about 10 items they generally keep for six months, a far longer time period than any other form of advertising.
Promotional Products are Cost-Effective
Promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to spot radio and Internet advertising.
Promotional products deliver the same or better ROI than most other forms of media, without the interruption inherent with other forms of advertising. And when one considers the prohibitive cost of producing radio or television commercials or the cash outlay to buy sufficient Internet advertising, promotional products offer the best value. Promotional products can also be used to more closely target the intended message recipient than mass media.
Promotional Products Improve Brand Favorability
Promotional products leave a more favorable impression of the advertised company, especially if the product is considered useful to the recipient. Because the promotional product’s benefit is so clear to the end-user, they are more aware of the sponsor on the product and they are able to create a positive impression of the sponsor, as they find value in the item each time it is used. No other form of media can allow the advertiser to so closely tie a benefit to the recipient of the message or brand.
Promotional Products Have Staying Power
In addition to identifying the logoed items they had kept, respondents were asked how long they kept the most recently obtained item of each product type. On average, ad specialty items are kept for nearly seven months in the U.S. Overall, calendars are typically held the longest – about nine months on average. Writing instruments are held the shortest amount of time at just over five months.
One of the advantages promotional products have is that just one item can deliver a message for a far longer time period than other forms of advertising. Advertisers can reinforce their brand or a call to action for an average of seven months, and even longer on some products such as calendars and outerwear.
82.6% of people are able to recall the company and brand on their promotional product, these enduring, cost-effective tools have a high-perceived value and can easily complement other advertising media.